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Gap

Old-age poverty is often female in Germany. This campaign encourages women to take care of their pensions and open their eyes before it’s too late. The illustration style is loud, meant to visualise women’s anger, and is inspired by old ‘Superwoman’ comics. It’s more about bold images that draw attention than a representation that any woman can identify with.

Agency
Jung von Matt SPREE

Client | Campaign | Year
Sparkasse | Geld für später | 2018

➝ Visual Concept
➝ Illustration
➝ Motion Design

Pre-Roll

Banner Templates

Storyboard

Initial Styleframes

Originally, the illustrations were created for a music video. This meant that there were fewer CI limitations on the design.

Illustration von einem Mund, der Armut schreit
Illustration von einem Mund und 3D-Text
Illustration von Mund, der Rente schreit
Illustration von einem Mund, der Armut schreit
Anatomische Herz-Illustration
Illustration von einem anatomische Herz

Drafts

Unfortunately, the music video could not be realised. Returning to the primary CI colours of the client, the idea came up to represent women’s anger in the style of political slogans (‘Parolen’).

Illustration von einem Mund, der Armut schreit
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Ansprechen

Bauchschmerzen

Chemie

Dauer

Euro

Fairness

Handschrift

Ich will!

Kredit

Live

Motorrad

Nullprozentrate

Oldtimer

Partner

Quatsch

Rate

Schaffste!

Time

Umzug

Versicherung

Weiß nicht.

Yacht

Zombie

Music by © Marc Sinan

Music by © Marc Sinan