360°
Experi
ence
The ‘Exponatec’ in Cologne is a museum fair where future-oriented trends and technologies are the focus of attention. The visual concept of the booth combines exhibits from ‘Werk5’ and touch applications from ‘Interactive Scape’. It simulates an actual exhibition that is self-explanatory and encourages visitors to interact with the products on their own.
Agencies
Interactive Scape & Werk5
Client | Project | Year
Internal Project | Exponatec Fair | 2019
➝ Visual Concept
➝ Branding, Graphic Design
➝ Tape Art Concept in Collaboration
➝ Photographs
3D Crocodile by ‘Werk5’
Branding
To give both companies a uniform look and feel, the tape art guidance system formed the basis for the design.
Labels
Tape Art
The tape art picks up on architectural shapes (implementation by ‘Tape That’). Visitors can walk around like in a museum and have the possibility of a 360° experience.
Impressions
Haptic tape art contrasts clean technical products designed to remove visitors’ worries about interacting with the exhibits.
